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aumata.

Customer story · B2B IT services

112% traffic growth and 275% more top-three rankings in 90 days.

The company already had a trusted domain. The opportunity was to turn that authority into clearer answers for buyers who were close to finding it.

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The problem

The right buyers were not finding the right answers.

Useful expertise was spread across the site, but near-win search topics lacked the depth, proof, and connected paths needed to move into the top results.

What changed

Build around the questions buyers already ask.

  • A map of the buyer questions closest to winning
  • Deeper pages for topics with existing authority
  • Original benchmarks, frameworks, and comparisons
  • Stronger links between related pages
  • A clear stop-or-improve decision for weak topics

The result

The biggest gains came from making strong pages easier to find and trust.

Figures are based on the client’s recorded Ahrefs reporting for the period described.

01

112%

organic traffic growth in 90 days

02

275%

increase in top-three rankings

03

415%

increase in recorded traffic value

Your buyers are already asking

Give them a reason to choose you.

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